I hope that you are all doing well despite this very particular time we are going through.
I am determined to do my best to adapt to this constraint of switching the class to online only.
Why not trying to turn this weakness into a strength?
This is quite a challenge, but I’m sure we are going to make it !
Some adjustments that had to be made. In short :
- Class content has been shortened (for it is not possible to stay focused for too long when following along online)
- Live sessions are scheduled at 10.30, 11.30, 14.30, 15.00, 15.45 and 17.00 Paris time, so that you don’t have to wake up in the middle of the night if you are not based in Paris.
- You are allowed more time to deliver the homework (done by group of 5 people)
- Homework accounts for a large part in the final grade, so pay specific attention to it
Now, this is what the agenda of the class looks like :
Day 1
- lesson 1 : introduction to webmarketing
- lesson 2 : webmarketing principles
Day 2
- lesson 3 : tracking
Day 3
- lesson 3 : tracking (continued)
- lesson 4 : strategy assessment
Now that you’ve got the big picture, you may want to know how we are going to proceed from a practical point of view